The Fundamentals of Visual Principles in Graphic Design is a foundational course designed for both designers and marketers. It helps you understand how people see and perceive images, enabling you to create designs that are both beautiful and effective.The course covers visual elements such as points, lines, shapes, typography, and space — and how they interact to form composition, rhythm, and emotion in design. You’ll learn to control visual weight and apply principles of composition and color harmony in a logical and intentional way.By the end of the course, you’ll be able to analyze and apply visual principles to evaluate, guide, and create designs that are aesthetic, clear, and communicatively impactful.
1-on-1 coaching or group classes
7 Lessons - 6 Assignments - 1 Workshop
2 hours lecture
$955
The Fundamentals of Visual Principles in Graphic Design is a foundational course that helps you understand the structure and logic of visual language — the core foundation for developing a systematic design mindset. From an academic perspective, the course approaches design as a process of perception and image organization based on human visual cognition, rather than a purely intuitive or emotional act of creation. You can join the course in a one-on-one format or organize your own group of up to 10 participants with no change in tuition fee.
The curriculum covers three major domains of visual principles: form elements, visual attributes, and composition principles. You’ll explore how basic components such as points, lines, shapes, typography, and space interact to create visual structure; how proportion, color, direction, and motion affect visual weight and balance; and how to organize these elements according to principles like unity, contrast, hierarchy, rhythm, visual flow, and depth. In parallel, the course provides foundational knowledge of color theory — including color systems, categories, and harmony rules — to help you use color as a medium to evoke emotion, emphasize intention, and express design identity.
Each session consists of three parts: reviewing and giving feedback on the previous assignment, introducing new knowledge, and practicing applied exercises. With a structure that blends theory, case analysis, and hands-on practice, the course aims to build your capacity for visual reasoning and evaluation. You’ll not only learn to recognize what looks beautiful, but also why it looks beautiful, enabling you to apply these principles flexibly in real-world graphic design and visual communication work.
Some of the exercises completed by participants during the course:
